Situation:
A black PR campaign was launched against the company and the Client personally by a local activist movement. The campaign used both environmental themes and the topic of the owner’s foreign citizenship.
The situation was complicated by the fact that previously the company had never actively communicated its activities, only making occasional announcements about projects, and there was almost no information about the owner in the Russian media.
As a result, a highly negative image of both the company and the owner was formed in the media, based solely on informational leaks from the activists. At the same time, various government and regulatory bodies began investigations into the company.
Our Solution:
The work was organized in three key areas:
As a result of this comprehensive approach, the Client's business remained unaffected, and all claims from government bodies were lifted.
A black PR campaign was launched against the company and the Client personally by a local activist movement. The campaign used both environmental themes and the topic of the owner’s foreign citizenship.
The situation was complicated by the fact that previously the company had never actively communicated its activities, only making occasional announcements about projects, and there was almost no information about the owner in the Russian media.
As a result, a highly negative image of both the company and the owner was formed in the media, based solely on informational leaks from the activists. At the same time, various government and regulatory bodies began investigations into the company.
Our Solution:
The work was organized in three key areas:
- Analysis of the Activists' Activities: We investigated the activists' true intentions and the potential sponsors behind the PR campaign. This investigation led to the identification of the real connections between the activists and their backers.
- Public Relations Strategy: We systematically worked to communicate the company's activities, its environmental and social initiatives, and employee engagement to the public. A PR strategy was developed that highlighted the owner's involvement in projects beyond the business, including his philanthropic initiatives at both the local and federal levels. We also emphasized his participation in other projects, including city development, businesses in Russia outside the company under attack.
- Strategic PR Efforts: Expert communication strategies were applied to ensure the positive aspects of the company and its owner were visible and known to the public.
As a result of this comprehensive approach, the Client's business remained unaffected, and all claims from government bodies were lifted.
